Gnaiger C 2022 Abstract Bioblast

Gnaiger Carolina, (2022) A collection of stories on project reality: How does a project change organizational SME identity?. Bioblast 2022: BEC Inaugural Conference.

Link: Bioblast 2022: BEC Inaugural Conference

Gnaiger Carolina (2022)

Event: Bioblast 2022

The journal Bioenergetics Communications (BEC) was launched in the context of the Communication and Dissemination work package of the H2020 NextGen-O2k project. With projects as attractive organizing tools, organizations increasingly work by projects and adopt project management methods for their work. As more and more project-based organizations exist across business areas, knowing more about the impact projects exert on organizations becomes important. How does a project change organizational identity throughout the project life cycle [1]? In the empirical context of the company Oroboros Instruments GmbH and the successfully completed project “NextGen-O2k”, the thematically analysed project stories of members of the organizational team reveal four group narratives on project reality. (1) The Project as Identity Reinforcer, (2) The Project as Analytical Lens, (3) The Project as the Hero, and (4) The Project as Authoritative Figure. The interpretation of the narrative constructions confirms that organizational and individual identity change in an interplay. The contribution of this research is that (1) a project can underscore the continuity of an organization’s identity, (2) give impetus to reflect about identity, (3) help to see difficulties as opportunities in overcoming crises, and (4) affects how organizations carry out their work. The type of project and the level of prioritization it receives within the organization is decisive in what happens to organizational and individual identity. For the organizational team of the Oroboros Instruments GmbH, “this project has taken over everything”. While the main body of this investigation focused on organizational identity of a company [1], an international journal like BEC requires similar emphasis on identification with its mission. Can the BEC project take over?

1. Gnaiger, C. (2022). A collection of stories on project reality: How does a project change organizational SME identity? [Master thesis, Universität Innsbruck].

• O2k-Network Lab: AT Innsbruck Oroboros

Affiliation

Oroboros Instruments, Innsbruck, Austria

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